About Me

Hi there! I'm MJ, an advertising veteran and senior growth expert with over 10 years of experience. I have worked at major companies like Tencent, Alibaba, and WPP. For the past decade, I have been closely following China's economic development.

My main job focuses on helping Chinese companies advertise and launch products overseas. But now I am your professional China business reporter on substack!

Given my career background, I have a unique perspective on China's growth. My publication, China Business Observer, provides insights for those interested in China, looking to invest in China, or directly engaged in trade with China. 

Why Subscribe 

I publish 3 articles per week, including in-depth features on Chinese business stories, macroeconomic and financial news, and a weekly roundup of top China business news.

I also provide commentary and business forecasting. China Business Observer is likely the most valuable Substack covering China business news.

Content Highlights 

  • In-depth features on Chinese companies and entrepreneurs

  • Macroeconomic analysis and insights into China's economy

  • A weekly roundup of top China business news

  • Commentary and predictions on China's business landscape

Paid Benefits

As a paid subscriber, you get:

  • Exclusive subscriber-only articles  

  • Access to a private group chat with me

  • One-on-one conversations

  • And more!  

Subscribing supports me in providing premium China business coverage and analysis. I appreciate your support!

Subscribe to China Business Observer

Through my channel, you will be able to browse stories of China's business world. Based on my firsthand experience working at advertising companies and internet giants over the past 10 years, I will bring you the freshest observations of Chinese Business.

People

As a seasoned practitioner and observer who has transitioned from the traditional advertising industry to the internet industry, I will tell you what has happened in China's business world over the past 10 years.